Insurance Agency in Santa Monica, CA
From Ocean Park to North of Montana — life, health, Medicare, and annuity coverage that fits your Santa Monica life.
Why Santa Monica chooses us
Palisades Park runs along the bluffs above Santa Monica State Beach, and it's one of those places that reminds you how much is worth holding onto. All-Pro Business Solutions serves Santa Monica residents and business owners with term life, whole life, indexed universal life, and fixed indexed annuities — plus individual and family health insurance, Medicare supplement plans, and group health coverage for small businesses and their teams.
Santa Monica is a genuinely layered community. The households in North of Montana tend to have deep roots and real assets to plan around. Ocean Park draws younger renters and freelancers who are often navigating individual health coverage for the first time. Mid-City and Downtown Santa Monica are home to a mix of small business owners, creative professionals, and families at every stage of life. Each situation calls for something different — and that's exactly how Seth Rodriguez approaches every conversation.
Seth brings over 21 years of experience to this work, and he's based close enough to Santa Monica — about 23 minutes up the I-10 — to show up in person when it matters. He's not here to hand you a policy and disappear. Whether you're a business owner near Santa Monica Place looking at employee benefits, a retiree sorting through Medicare options, or a family trying to figure out what kind of life insurance actually makes sense for your situation, Seth takes the time to understand your picture before making any recommendation.
Serving Santa Monica's community
Our team is just a 23-minute drive from Santa Monica.
Santa Monica is home to roughly 92,000 people, with median household incomes that run well above state averages. That combination — a relatively compact city with genuinely high earning potential — means the financial stakes here are real, and the planning decisions people make carry weight. Families in neighborhoods like North of Montana are often thinking about estate planning and long-term wealth protection alongside their life insurance. Business owners near Tongva Park or Downtown Santa Monica are weighing group health plans against their bottom line and trying to keep good employees without overextending. And residents approaching retirement — whether they've lived here for decades or relocated for the lifestyle — are frequently navigating Medicare for the first time and trying to make sense of what a supplement plan actually covers.
Santa Monica also has a strong self-employed and creative economy. Freelancers, consultants, and small studio owners make up a meaningful portion of the workforce, and many of them are carrying individual health insurance without any employer backup. That's a situation where the right plan — and the right guidance — makes a genuine difference year to year. Seth understands how the financial lives of Santa Monica residents are put together, and he builds coverage recommendations around that reality, not around what's easiest to sell. Whether you're near the Annenberg Community Beach House or further inland in Mid-City, the goal is the same: coverage that actually serves your life.
Areas we serve in Santa Monica
Coverage in Santa Monica
Term Life Insurance
Term Life Insurance for Santa Monica families and business owners.
Term Life Insurance in Santa MonicaWhole Life Insurance
Whole Life Insurance for Santa Monica families and business owners.
Whole Life Insurance in Santa MonicaIndexed Universal Life (IUL)
Indexed Universal Life (IUL) for Santa Monica families and business owners.
Indexed Universal Life (IUL) in Santa MonicaFixed Indexed Annuity (FIA)
Fixed Indexed Annuity (FIA) for Santa Monica families and business owners.
Fixed Indexed Annuity (FIA) in Santa MonicaIndividual Health Insurance
Individual Health Insurance for Santa Monica families and business owners.
Individual Health Insurance in Santa MonicaFamily Health Insurance
Family Health Insurance for Santa Monica families and business owners.
Family Health Insurance in Santa MonicaMedicare Supplement (Medigap)
Medicare Supplement (Medigap) for Santa Monica families and business owners.
Medicare Supplement (Medigap) in Santa MonicaMedicare Part D Prescription
Medicare Part D Prescription for Santa Monica families and business owners.
Medicare Part D Prescription in Santa MonicaGroup Health Insurance
Group Health Insurance for Santa Monica families and business owners.
Group Health Insurance in Santa MonicaEmployee Benefits Packages
Employee Benefits Packages for Santa Monica families and business owners.
Employee Benefits Packages in Santa MonicaKey Man Life Insurance
Key Man Life Insurance for Santa Monica families and business owners.
Key Man Life Insurance in Santa MonicaNearby cities we serve
Common questions — Santa Monica
Generally, each person needs their own individual term life policy. A joint or "first-to-die" policy exists but is far less common and often less flexible than two separate policies. For Santa Monica, CA couples sharing a mortgage, having individual policies means each spouse's coverage can be sized to their own income and role in the household budget.
Separate policies also give each person the freedom to choose different term lengths or coverage amounts as circumstances change. If one spouse earns significantly more or carries the primary mortgage obligation, their policy can reflect that without affecting the other's coverage.
Santa Monica, CA homeowners often carry higher coverage amounts than the national average because local home values and cost of living are significantly elevated. A common starting point is 10–12 times your annual income, but you should also factor in your remaining mortgage balance, any dependents, and future expenses like college tuition.
A term policy sized to cover your outstanding mortgage ensures your family could keep the home even if you were no longer around to contribute income. Working through those numbers carefully leads to a coverage amount that actually fits your household's real financial picture.
Term life insurance rates are based on your personal health profile, age, and lifestyle—not your home's location or proximity to the water. Living near Will Rogers State Beach or anywhere else along the Santa Monica coastline does not directly raise or lower your premium the way it might with homeowners or flood insurance.
What does matter is your medical history, whether you smoke, and any high-risk hobbies you participate in. Because term life is tied to you rather than your property, coastal living in Santa Monica has no meaningful effect on what you will pay.
Most Santa Monica homeowners choose 20- or 30-year terms to align with a long mortgage payoff timeline. A 30-year term purchased when you first buy a home means your policy and your mortgage can expire around the same time, removing a major financial risk from the picture.
Shorter 10- or 15-year terms can work well if your mortgage is nearly paid off or your children are close to financial independence. The right length depends on which financial obligations you most need to protect against, so matching the term to your largest liability is a reliable approach.
Need guidance in Santa Monica?
Our advisors serve Santa Monica and surrounding neighborhoods with independent, no-pressure guidance.